1. Appropriately assessing the potential of a product can make or break a company. All successful products fulfill an unmet market need. By understanding the market and the voice of the customer, entrepreneurs can best meet the needs of the market. Define the needs incorrectly, and all your efforts will be wasted. Come hear from experts who have used proven strategies to correctly understand their markets and build successful products.

    Three panelists will discuss the importance of evaluating the market potential, identifying key drivers of customer behavior, defining critical specifications, and creating a clear statement of value proposition that resonates with customers. These objectives are critical for any corporate strategy, from the start of a new venture through capital investment, product sales, business development and eventually exit.

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  2. A successful exit: It’s the Holy Grail for startup companies. Investors and employees are rewarded, and products have access to strong financing to support development and commercialization. Come hear examples of companies in the life sciences were able to achieve their exits though acquisition by a larger company.

    Nothing sells like success: Investors say that once Michigan’s life sciences industry can regularly generate success stories, more venture capital will follow. We’ve had several recently, including ones highlighted by our speakers.

    Lessons for other startups: How companies can convert their innovative technologies into business traction and financial success. Hear about the strategies and approaches that can be used to help companies achieve successful exits.

    Manya Deehr, Co-founder and Principal, Life Sciences Law Group (former CLO and Corporate Secretary, Velcera Inc.)
    Dan Rhodes, Head of Medical Science Informatics, Life Technologies (former CEO, Compendia Biosciences)
    Bill Brinkerhoff, Mentor in Residence, U of M Office of Technology Transfer (former President, AlphaCore Pharma)

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  3. Now you have a chance to learn from the BioArbor panel how you can exploit social media in your life science company. Each panelist will discuss the specifics of their use of social media to successfully expand their sales and marketing efforts. Don't miss this opportunity to understand these new tools and see how social media can impact your life science business.

    Catherine Juon, former President & Co-founder, Pure Visibility
    Elyse Kemmerer, Co-Founder and Director of Marketing for Tangent Medical Technologies Inc.
    Marisa Smith, President, The Whole Brain Group
    Moderator: Jack Ball, President, Tyball Associates

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  4. We keep hearing how the "era of personalized medicine" is just around the corner. The last decade has seen considerable progress in integrating genetic and molecular information with traditional clinical knowledge. Emerging data on the human genome are providing insights into the molecular basis of inherited disease and creating opportunities to improve human health through new approaches to diagnostics and therapy. These advances will impact all aspects of human health, including cancer, orphan diseases, as well as chronic conditions.

    But the real impact of personalized medicine is not far away, and in fact is quickly becoming a part of today’s medical reality. New drugs and diagnostics for identifying patients most likely to realize their benefits are already revolutionizing healthcare. Novel molecularly targeted cancer therapies are making significant impacts. Other new therapies are being developed with an understanding of a patient's individual genetics. Massive new sequencing initiatives will continue this shift by advancing our knowledge of genetics and molecular biology at a rate heretofore unseen. As the availability of genomic data increases, we’ll move onto new problems to solve, such as how to draw meaning from the massive amount of new genomic data we gather.

    Join us on Wednesday, June 5 at BioArbor to discuss this new personalized medicine world from where the science has led us, to what hurdles need to be overcome, and the policies that are required so that personalized medicine becomes a more widely adopted part of our approach to addressing global health issues.

    •Richard Douglas, PhD, Board Member, Novavax
    •Robert Penny, MD, PhD, Founder & CEO, Paradigm
    •Moderator: Connie Chang, M.B.A., Director of Business Development, University of Michigan Medical School

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  5. Please join us on April 10th at the next BioArbor event to hear from two seasoned venture capital investors, both with capital to invest and novel investment strategies. Both are based outside of Michigan, yet have made local investments and are actively seeking opportunities to invest in Michigan. The event will offer a great platform to hear about the broader dynamics in healthcare venture capital: what has changed, where are the opportunities, and how should we move forward.

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BioArbor hosts educational networking events for the life sciences industry in the greater Ann Arbor area. It’s focus covers technology commercialization, financing strategies, business development, regulatory affairs and marketing.

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