1. # vimeo.com/30403717 Uploaded 12K Plays 0 Comments
  2. We asked people on the street, "What is a wonk?" It turned out, they all KNOW a WONK, they just didn't realize it.

    # vimeo.com/14295338 Uploaded 576 Plays 0 Comments
  3. We set out in Chinatown to find out who knows WONK. We found a school teacher who said, "[my students] are wonkites. There are 1,150 students in my school and 1,149 of them are wonks."

    # vimeo.com/14295520 Uploaded 204 Plays 0 Comments
  4. American University is a community of smart, engaged, and connected achievers who are all about using knowledge to tackle the big issues of our time. Wonk is a simple, memorable—and uniquely Washington—term that will attract attention and tell the world who we are.

    # vimeo.com/14311258 Uploaded 3,764 Plays 0 Comments
  5. # vimeo.com/15811410 Uploaded 727 Plays 0 Comments

American Wonks: KNOW the Campaign

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WONK: The funny word that launched a serious campaign for American University.

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