La FNAC megastore has a quite important erotic books collection. Yet, most people are not familiar with this literature section. The Week of Eroticism organized by the brand in its main Parisian megastore was an opportunity to re-launch the collection.
We created the “Erotic Touch”, an interactive and erotic audio book experience specifically engineered for the brand that was controlled by people’s touch. Passages from Lady Chatterley’s lover were printed along the megastore walls.
Customers were encouraged to caress the words with their fingers. Using a specially engineered “granular synthesis and motion detection” customers’ touch triggered a prerecorded reading of the text at the exact place of the touch.
As fingers caressed the words, the extract becomes a sensual journey guiding visitors to the erotic book section.
By Bruce & Willis (http://www.bruceandwillis.ch) and Bad Cow (http://www.bad-cow.com)
Music by Machiventa (http://soundcloud.com/djmach5)
Thanx to Julien Grogg, Thery Ehrlich (Hourglass production), Jean Obuchowicz, Grégoire Büla, Corentin Büla, Martin Begon, Gregory Ferrario, Gael Jimenez, Mathieu Sailly.
How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market?
We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.