This was so fun to produce - the narrator is himself an award winning filmmaker and lives in Italy. Not sure if anyone else will actually get this! I really do think that a good chef in the kitchen shares all the same skills as a good Scriptwriter, call that the recipe, and the Director, call that the lead Chef, the camera, lights, props, etc, are the kitchen utensils, the editor, the flame on the cooker is like the light on the projector...well, anyway you see where i was going without dragging you thru my kitchen! LOL The main point is the chemistry; chemistry is everything in the kitchen and everything in making a flick, whether it's for a 30 sec commercial or a feature length film, its about the mix of skills and talents that combine to produce a viewing that is entertaining, first, and informative because the viewer has been entertained.
A sales tool for the medical profession; good example of an information driven delivery device. Its easy to see how this sort of video has a simple job to do and does it! The demo that this targeted consumer is in is focused on gleaning information and their decisions are made purely on that basis. When the consumer is focused in like this the art part of the production is not so important. This is essentially a 'product demo.'
This is another good example of how graphics and animation can do a very effective job of conveying a volume of information with no narration or live models. This script was put together as a sales tool for those that distribute such cosmetic products and although the end user, consumer will be likewise educated by this commercial, it's not the typical type of 'end user commercial' as it's a delivery device for pure information; and does not sell a sensuous product with 'sex appeal'.
This video was created to raise awareness and draw funds by forming a syndication. its a good example of how much information you can pack into a brief clip by using animation - sticking to a simple colour palette pulls the attention into exactly what the animation is illustrating and the information rich narration.