“It actually sounds like a very complicated design, but like all good engineering, the end product feels effortless.”

The words of critic Chris DeVille articulate the elegance of The Juan MaClean’s latest single “A Simple Design” from DFA records. The Wilderness team up once more with MaClean (Six Finger Satellite) and Whang (LCD SoundSystem) using analogue techniques to produce a video that looks as meditative, exacting and effortless as “A Simple Design” sounds. In this production, color and shape move. The colors are rich and accessible like the song itself. And, just as the The Juan Maclean combine electro-synth & proto-techno elements with Whang’s arching vocal lines, so to, the Wilderness use simple elements such as paint, light and composite plastics to move the viewer through a very contemporary and haunting composition.

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The Wilderness

The Wilderness Plus

The Wilderness is a creative design practice specializing in motion graphics, animation & live-action. Simply put, we make motion graphics with our hands. Because when a story begins with something you can touch, it's almost guaranteed to have substance. This


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The Wilderness is a creative design practice specializing in motion graphics, animation & live-action. Simply put, we make motion graphics with our hands. Because when a story begins with something you can touch, it's almost guaranteed to have substance. This isn’t about believability. It’s about substance and craft. We employ a multi-disciplinary process to commercials, music videos, film titles and art installations that gets machines out of the way in favor of our creative vision and deft touch. Our process leads to work with realism, humanity, and depth.

The foundation for The Wilderness's work is rooted in color, light, space and motion and is a product of co-founders Gabe Imlay and Juliet Rios's studies in fine art and visual effects. The Wilderness has produced campaigns for leading brands including: Ad Council, American Express, Brahma, Chase, Coca-Cola, Dominos, History, Kraft, Mentos, MTV, Puma, Reebok, Verizon, VH1 and Walmart, among others, while being acclaimed for its direction, design and animation of music videos for Seun Kuti, Passion Pit, The Juan Maclean, Antipop Consortium, Gordon Voidwell, The Antler’s and most recently Bean's "Deathsweater". Stay tuned 2013.

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