1. Our good friends at Jack Morton Worldwide asked us to team up and create an almost fully animated 3D piece that was produced for Saudi Aramco’s annual Board of Directors meeting in Tokyo.

    The central theme of this event was “Aiming Higher”. Jack Morton came up with a script that focuses on the continuous transformation of Saudi Aramco and it is this journey that we wanted to reflect creatively in our film by using seamless transitions and fluid camera movements. We chose a contemporary color palette and an expressive design style to mirror Saudi Aramco’s identity. The live action footage was shot in two days in a studio in London using a motion-controlled camera.

    Designed, directed and produced by PlusOne.
    plusoneamsterdam.com

    Client: Saudi Aramco
    Commissioned by: Jack Morton Worldwide
    Direction: Martijn Hogenkamp 

    Production:
 Marcel Vrieswijk, Geert Jansen
    3D:
 Tim van der Wiel, Noam Briner, Hans Willem Gijzel, Chris Rudz, Cas Prins, Jeff Beukema, Marthijn Westhuis, Simon van de Rijdt, Thomas Valente
    Music and Sound Design: Altitude Music
    Client: Jack Morton Worldwide:
 Hugh Ip, Joseph Binks

    Follow us on:
    Twitter: twitter.com/plusoneams
    Facebook: facebook.com/plusoneamsterdam
    LinkedIn: linkedin.com/company/plusone

    # vimeo.com/51928066 Uploaded 13.3K Plays 6 Comments
  2. Iris Worldwide developed an app for the brand new Senseo Up. We were asked to create a playful, yet stylized film, which explains what the app is all about.

    A minimal color palette and flat approach was chosen to tell the story. A whimsical track was added to emphasize the friendly character. The app is basically about the simple and fun way to see how the new Senseo Up fits into your life. Using Augmented Reality, the various colors and features of the machine can be explored.

    Designed, directed and produced by PlusOne.
    plusoneamsterdam.com

    Client: Philips
    Commissioned by: Iris Worldwide
    Direction: Martijn Hogenkamp
    Production: Marcel Vrieswijk
    Design: Harold van Velsen, Martijn Hogenkamp
    Additional Design: Cas Prins, Rob Wienk, Guido van Gemerden
    Motion Design: Rob Wienk, Cas Prins, Guido van Gemerden, Christiaan Vlok, Ola Tandstad
    Music and Sounds Design: Altitude Music
    Client: Iris Worldwide: Rachna Dhall, Tim Steur

    Follow us on:
    Twitter: twitter.com/plusoneams
    Facebook: facebook.com/plusoneamsterdam
    LinkedIn: linkedin.com/company/plusone

    # vimeo.com/90736962 Uploaded 19.5K Plays 13 Comments
  3. Together with Achtung! we’ve created a film for Toon, a thermostat that helps you monitor and manage your energy consumption. Sharing a vision of the future as well as the current features of the device.

    As Toon can be operated via a tablet, we chose to build the story around this. Realistic 3D, an earthly yet clean color palette and warm sound design were used to achieve a personal and lifelike touch.

    Directed and produced by PlusOne.
    plusoneamsterdam.com

    Follow us on:
    Twitter: twitter.com/plusoneams
    Facebook: facebook.com/plusoneamsterdam
    LinkedIn: linkedin.com/company/plusone

    # vimeo.com/107454961 Uploaded 24.5K Plays 20 Comments
  4. We were approached by Milan based agency Touch Italy to create a stylized, hand-painted TV commercial for UBI Banca - an Italian banking group.

    It’s one of the most progressive briefings we’ve seen for a client like this, and we really had a lot of fun working alongside the agency. The style is carried over to the website and printed material, and is intended to appeal to an 18 - 35 year old demographic.

    Designed, directed and produced by PlusOne.
    plusoneamsterdam.com

    Follow us on:
    Facebook: facebook.com/plusoneamsterdam
    Twitter: twitter.com/plusoneams
    Instagram: instagram.com/plusoneamstagram/
    LinkedIn: linkedin.com/company/plusone

    # vimeo.com/148223079 Uploaded 17.7K Plays 11 Comments
  5. Soa Aids Nederland asked us to help raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba. Recent research has shown these groups to be at greater risk of infection due to cultural factors, which often result in them being less inclined to acknowledge the risk or seek help. This is not only bad for the health of the individuals concerned, but also the wider community. So there’s work to be done…

    To have an impact on this audience, we knew we’d have to develop an approach which would resonate culturally. The film needed to balance clarity with playfulness to open minds and engage with a very serious message. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing.

    Mostly inspired by African art we’ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience. 

    In addition to the general campaign film we also created a piece intended for general practitioners. They’re on the front-line in recognizing and advising on this issue, so raising more awareness in this arena is important. This film you'll also find on our website.

    It was a great project to work on, with many creative challenges. Although very labour-intensive working frame by frame, we feel the resulting look has a charming handcrafted feel to it. It is accompanied by an evocative sound track which intertwines with the narrative, creating a piece that will hopefully resonate with its audience and be very memorable. We hope you like it!

    Designed, directed and produced by PlusOne.
    plusoneamsterdam.com

    Client: Soa Aids Nederland
    Creative Director: Martijn Hogenkamp 
    Producer: Marcel Vrieswijk 
    Design and animation: Christiaan Vlok, Cas Prins, Guido van Gemerden, Ola Tandstad, Rob Wienk, Jeroen Peter, Martijn Hogenkamp, Marcel Vrieswijk, Geert Jansen
    Copy: Miriam Young, Jessica Lehrer
    Music and Sound Design: ParkStudio
    Client: Wim Zuilhof, Rieneke de Man, Eva Meddens
    Special thanks to: Van Kruijssen Casting, InterVoiceOver, Raymi Sambo, Farida van den Stoom

    Follow us on:
    Twitter: twitter.com/plusoneams
    Facebook: facebook.com/plusoneamsterdam
    LinkedIn: linkedin.com/company/plusone

    # vimeo.com/123717791 Uploaded 109K Plays 94 Comments

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