The Leo Burnett Altoids campaign was always curiously strong. But Altoids needed to find its voice online. We helped create the The Altoids Live campaign with Leo Burnett to allow the punchy little mint with the wicked tongue to quickly comment on curiously ridiculous pop culture news. A contextually relevant banner campaign for Altoids that capitalizes on Pop Culture and positions the mints as just slightly more shocking than the celebs they're commenting on.
Sadly, this piece should have seen the light of day... or at least the giant screen of a few dark movie theaters. Due to circumstances beyond anyone's control, it's a creative piece we'll only be sharing with our grandchildren at some point.
Teamed up with writers David Schermer and Jeff Canzona to put this spoof together. The final product was realized by the supertalents at Acne Film (with Director Henrik at the wheel) and Screen Novelties...
Evil Pops monsters lurk in parks and steal cereal from unsuspecting kids. No worries, though - the PopsAvengers always save the day.
Once again, The Gentlemen directed this gem. Panda Panther provided the animation brilliance, Static did sound and Jon Bonus composed the music. The creative team was, once again, Pamela Tietze, Mark Bonus, Jeff Canzona and me.