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CA Square - FOX International

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BUILDING ON THE PRESTIGE OF 20TH CENTURY FOX AND CAPITALIZING ON THE SEX APPEAL OF THE NETWORKS CHARACTERS, CA SQUARE DEVISED…


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BUILDING ON THE PRESTIGE OF 20TH CENTURY FOX AND CAPITALIZING ON THE SEX APPEAL OF THE NETWORKS CHARACTERS, CA SQUARE DEVISED A BRAND STRATEGY AND CREATED A VISUAL IDENTITY SPECIFICALLY TARGETING INTERNATIONAL AUDIENCES. THE OBJECTIVE OF THIS GLOBAL RE-BRANDING WAS TO BRING TOGETHER AUDIENCES FROM ALL THE INTERNATIONAL CHANNELS UNDER ONE SINGLE POSITIONING TAGLINE "I AM FOX!".

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