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CINE LATINO, THE PREMIUM CHANNEL DEDICATED TO SPANISH LANGUAGE MOVIES AND SERIES, WANTED TO UPGRADE THEIR WHOLE LOOK AND FEEL…


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CINE LATINO, THE PREMIUM CHANNEL DEDICATED TO SPANISH LANGUAGE MOVIES AND SERIES, WANTED TO UPGRADE THEIR WHOLE LOOK AND FEEL AS THEV MADE A MAJOR PUSH INTO THE US MARKET. SO THEY CALLED US TO REDESIGN THEIR LOGO AND CREATE A NEW ON AIR LOOK THAT WAS ELEGANT, CLEAR, AND 'PREMIUM', WHILE AVOIDING THE CLICHES OF FILM AND LATINO ICONOGRAPHY. WE ALSO PRODUCED AN IMAGE CAMPAIGN PROMOTING VARIOUS ASPECTS OF CINE LATINO'S UPGRADED PROGRAMMING. THE RESULT: IMMEDIATE AND CONTINUED RATINGS INCREASE SINCE THE RELAUNCH.

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