The most effective content strategy process has five steps: the audit, analysis, planning, execution, and reality check. In this quick 1-minute presentation, Shelly Bowen, content strategist and founder of Pybop, a content strategy company, explains the process and how it leads to exceptional content.
All rights reserved. Copyright 2013 Pybop, LLC. pybop.com
Content Strategist and Founder of Pybop, LLC, Shelly Bowen, paints a canvas to donate to Ad2 San Diego's Cause Marketing Event 2011. The art auction at the event benefits MyGirlfriendsCloset.info, a non-profit organization that helps clothe teen girls in need. Video by GaryAllard.com.
All rights reserved. Copyright 2011 Pybop, LLC. http://www.pybop.com