Television public service announcements, 1989, UNICEF Nepal Communication Section
Part of a research project on polio immunization showing alternative ways to present information to children and adults. Study comparing negative, stereotypical, fear-based announcements to positive ones where children and adults with polio speak on their own behalf. People speak of living with polio in a matter-of-fact way, while stressing the importance of immunization. Research shows that viewers liked the confidence of those who were disabled, and prefer this to spots where non-disabled people use fear as a motivation for immunization. Selected spots target older children who often are responsible for care of younger siblings, and portray gender-progressive images (older boys caring for young children). Despite the age of the series, these are landmark examples using positive deviance and confidence-building in health awareness and disease/disability prevention.

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Polio Public Service Announcements

UNICEF C4D

The channel provides both good practices examples as well as examples of PSAs that could be improved upon. For instance, one very vibrant, active message has no real content while a couple use the fear of disability to encourage immunization but in the…


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The channel provides both good practices examples as well as examples of PSAs that could be improved upon. For instance, one very vibrant, active message has no real content while a couple use the fear of disability to encourage immunization but in the process the messages impugn the dignity of people with disabilities.

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