This warm and witty spot showcases Dorset Cereals’ personality and links to nature, aiming to build on the emotional connection between consumers and the brand. Directed by Conor Finnegan, the ‘Life Begins at Breakfast’ message uses entertaining animal characters supporting the brand image to reinforce how important breakfast is to starting the day.

The brief was to create a world where Mike, a bird DJ who works at Dorset AM, wakes the nation with his early morning radio show, Dawn Chorus. It was a tight enough schedule from initial go-ahead, with just two weeks for model/ character-maker, Jessica Dance, to create all 18 characters (each one lovingly crafted in 100% organic British lambs wool). Meanwhile, Andy Gent and his team were creating the miniature sets and props that make up the film. We had a two day shoot at Clapham Road studios where we shot all the puppets live-action on set, puppeteering them on sticks and creating walk-cycles with lumpy wheels. After the shoot it was back to Nexus HQ where we began adding all the 2D animated arms, legs, wings, eyes and 3D beaks, etc. It was lovely to see the film come together from initial designs to sets and characters being built to finally adding the VO and animation. Each step getting closer to the finished product.

# vimeo.com/94948822 Uploaded 16K Plays 16 Comments

Nexus Productions

Nexus Studios PRO

Nexus is an independent production company and animation studio based in London, with a worldwide reputation for creative storytelling across a range of media. Our work includes an Oscar nominated short, Grammy nominated and MTV Award winning music videos,…


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Nexus is an independent production company and animation studio based in London, with a worldwide reputation for creative storytelling across a range of media. Our work includes an Oscar nominated short, Grammy nominated and MTV Award winning music videos, and Cannes Grand Prix, Gold Lions, and Black D&AD pencil winning commercials.

We are dedicated to the development of unique voices in filmmaking, with a roster of directing talent working with multi-disciplinary skills in animation, live-action and interactive media. The studio’s production, animation, post-production staff and facilities support them, with Nexus being a home for both the people and the technology to create some of the most innovative work in entertainment and branded content.

Nexus brings together artists and technical talent to work in a collaborative atmosphere to make exciting, talked about creative content.

nexusproductions.com/

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