The style was inspired by Saul Bass's film title design for the movie "Bunny Lake is Missing" directed by Otto Preminger.The cut out man particularly was a homage to that great sequence in the film.
Creative Director Daniel Chase for Channel 4
Producer Jamie Davis for Channel 4.
Directed by Paul Donnellon
Designer Andrew White
Producer David Z Obadiah VooDooDog
Bringing the famous World Wildlife Fund panda to life.
One of a series of panda idents animated by Paul Donnellon and Satchiko Nita for the World Wildlife Fund. The brief was to take the famous logo character and animate him in a way that brings out his character while retaining the integrity of the original logo.
The challenge was to make him appear alive, creating three dimensional movement whilst not breaking the flow of the simple logo. This took a lot of testing and designing.
The character only exists as he is drawn for the Logo, there are no other angles designed for this character so the first part of the job was to create a model sheet to work out how he might look in profile, behind etc
Channel 4 came to VooDooDog with a tight deadline to produce titles, bumpers and strings for their latest program 'The Audience'.
Channel 4 creative director was Alex Mathieson Producer Channel 4 Jaimie Davis.
The sequences where directed by Paul Donnellon, designed by Andrew White and produced by David Z Obadiah. The production uses a mixture of 2d Animation combined with Cinema 4D whilst being composited in After Effects.
Paul Donnellon on the process:
Q: What was the brief from Channel 4? How did you go about developing a response?
The brief was a very fast turnaround, we had 10 days to put together a 20 second title sequence. The idea was to base it on 1950's poster artwork from America... those Amtrak posters, it had to be minimal - with a basic colour palette and simple graphic characters.
Myself and Andrew pulled together references out from that era and put together a moodboard which we sent over to the client. They liked this, so I put together a storyboard with loads of different ideas and panels, I was working quickly using the iPad, eventually this formed the basis of the animatic.
The story line was 50 strangers following this individual in making a life changing decision. These people were constantly following and listening to conversations of the main person, and kept popping up in unexpected places like their bedroom or bathroom. Originally the main character was a woman, but eventually this changed to a male character.
We worked with a really limited colour palette, using red, black and whites. We wanted to keep that 1950's structure. We animated the characters as silhouettes, we didn't want them to have specific faces or personalities. They stayed as Mr Nobody, Mr Anybody.
Our next challenge was typography. The programme had been shot, but there was no design for a typeface. We wanted the type to be an integral part of the title, so in a way we worked backwards, designing a new typeface for the project, which we then made the characters fit in, almost like a stonehenge effect, with the audience moving around the typeface.
We also had to make a cut down version, it was quite difficult to get this down to a 10 second version, as we'd designed it for 20 seconds. This was a challenge, as we wanted the story to still work with 4 shots. In the end it worked very well, and looked great in HD on TV.
The limited colours work really well, and it's a strong piece of work, done over 10 days.