1. The Challenge: Fire the collective imagination of first person shooter fans and re-introduce Metro as a must-play title. Exact words from the marketing guys at THQ: "Give us something BIG!"

    Our Idea: Kick off our campaign and narrative arc by taking the fans on a journey back to where it all began. Show humanity at the point of annihilation and focus on the survivors who would go on to shape the world of Metro: Last Light. And the only way to give this trailer the emotion, drama and epic feel it required? A live action shoot in Kiev in the middle of Ukraine’s coldest winter in six years.

    Our Outcome: Overeager games websites (we're looking at you Kotaku) breaking embargo to screen the trailer two days before launch. Resultant fan frenzy. Watch this space for more of the Metro: Last Light campaign – and leaked trailers – to come from ichi in 2012...

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ichi worldwide PRO

A look at how the world of VFX can transform a live action shoot.

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