Tazo wanted more people to try their teas and to learn about the breadth of their product line. The ZAAZ mission was to seamlessly collaborate with Sandstrom Design, Tazo, and Starbucks throughout the creation of an uncommon online experience that extends existing brand strengths to the web, engages & educates visitors, and invites them back for more.
Microsoft’s Partners are key to the company’s success, so communicating to Partners effectively is critical. Microsoft needed to better understand the weaknesses of their existing Partner communication strategy and determine how best to improve their communication methods. Finally, Microsoft needed an effective way to evangelize the findings internally.
ZAAZ conducted two days of field research on location at the Microsoft Partner Conference in Denver to answer these questions. Several teams interviewed dozens of Partners both in formal settings, and in an ad hoc manner on the conference floor.
Several key findings emerged from the interviews: 1) Partners were overwhelmed by MS communication, 2) Email content was sometimes duplicative and 3) Email was often irrelevant. The recommendations were to target content to specific partner types to increase conversion. ZAAZ created a video of the findings to convince internal teams about the issues and to motivate change.