Medical Societies are undergoing membership and communication revolutions as they adapt their role, and specifically meeting formats, to fit in with a changing medical education landscape and the evolving needs of professional communities. Increased competition; regulation; changing attendee demographics are just some of the factors impacting the nature of medical society meetings and how medical societies continue to maintain their relevance.
For many destinations and venues, medical society meetings are a major target sector with some destinations reporting life science and medical disciplines representing as much as 40% of their international inbound business.
In this interview with Caroline Mackenzie, Global Event and Association Professional at ‎Global Association Partners, we discussed influencing factors and drivers for modern-day medical society meetings and the importance for venues and destinations targeting these markets.

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