For their website relaunch, we were approached by Blitz, an award winning full-service agency from Santa Monica, California to help them explain the approach they use when working with clients. To achieve this we teamed up once again with Nord Nord to create a fun little world that breaks down the complexities Blitz's philosophy. We had to consider the output and possible interactivity options that might be added in the future. For this we developed a system of interconnected audio and video loops that can also be displayed in a linear animation, as displayed above. We additionally worked closely with them on the concept, wording and sound design.
Agency: Bureau Hardy Seiler
Directed by: Bureau Hardy Seiler, Nord Nord
Production: Bureau Hardy Seiler, Nord Nord
Project Management: Ricardo Ferrer Rivero
Graphic Design: Bureau Hardy Seiler
2D Animation: Jonathan Winkler
3D Animation: Inan Atalay, Dariusz Poroszewski
Sound Design: Torsten Strer
This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.
We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
We've collected some of the best images from the project and made a book of them you can buy: http://bit.ly/mfmbook
Read more at the Dentsu London blog:
and at the BERG blog:
House Industries has been producing their premier league retro design and their true love…Fonts! Fonts! Fonts! since 1993. House Industries’ lead letterer Ken Barber recently visited us in Berlin to give a workshop at our Gestalten Space, which explored the creative process of hand-lettering and the application of illustrative letterforms in contemporary graphic design. We took this chance to interview him on Gestalten.tv where he talks about the necessity of specialization and the fine lines between lettering, typography, and font design.
We've sold out of their House monograph but are obviously huge fans and have a range of House Industries items at Gestalten Space, and available through our online shop, shop.gestalten.com.
Watch our complete line-up of video interviews on gestalten.tv.