This example of an eye tracking shows how a participant uses the global search to shop on an ecommerce site. This participant uses the global search to shop for cameras. When he does, notice that they red dot disappears as the pariciapant looks at the keyboard to type.
This clip of an eye tracking session shows how a participant views an ecommerce homepage before using the global navigation to shop. This participant scrolls beyond the fold to view the entire homepage before selecting a category from the global navigation.
http://www.customerexperiencelabs.com/ This clip shows the visual behavior of a male participant as he uses the global search to shop. This participant uses the global search on the homepage to search for products. When the red dot does not show on the screen is when the participant looks down at the keyboard to type.
http://www.customerexperiencelabs.com/ - This video shows the eye tracking gaze replay on a common ecommerce site as a participant shops. The participant in this example explores the homepage before continuing her shopping.