One of the world’s most elite cars recently became a canvas for The Media Merchants, who produced an exclusive audio-visual projection mapping event centered around the Lamborghini Reventon.
Projection Mapping: The Media Merchants
Creative Technical Director: Anthony Diehl
Technical Coordinator: Jordan Ciurcovich
Animation Director: Stuart Langfield
Sound Design: Mitch Lee for Redemption Audio
Post Production: JUMP Studios
Videography: Perfect Pictures, Van Media
Director of Photography: Dan Dumouchel
Lamborghini Reventon: SR Auto Group
During a recent trip to England we were invited to tour Bentley's factory in Crewe and had the chance to get a behind-the-scenes look at how these luxury powerhouses are put together from start to finish. The hands-on plant offered a wildly different experience than other car manufacturing processes we have seen and, by relying on a level of manual precision machines can't always replicate, provided a fascinating example of the merge of technology and craftsmanship in creating truly luxurious custom automobiles.