Idents

This series of idents invite you into the twisted ID world: making you analyse and question everything they see. With each scenario, there is a plausible explanation: maybe that car has just run out of petrol; maybe someone is going to return with more grocery bags at that open front door. But take a closer look, maybe it’s not so simple…

Unlike any other genre, ‘crime’ is defined by its dualities (good/evil, guilty/innocent, suspect/victim, etc). These idents showcase two angles of a crime scene using spit screen. A 15 degree image spit references the angle on which the channel logo sits, and subtly brands the imagery ahead of a final logo resolve. The overall effect pieces together multiple aspects of the crime to uncover the truth.

Client: Discovery Networks International

Agency: Discovery Creative London
VP of Creative: Robin Garnett
Creative Directors: Lee Healy, Matt Brown

Director: Sam Dunn
Producer: Rauf Bayraktar
Director of Photography: Serge Teulon
Art Director: Ros Cumberland

Post Production Company: UNIT

# vimeo.com/239509754 Uploaded

Idents

Andrei Staruiala Plus

A collection of tv idents, channel branding, on-air look and graphics.

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