Analog Skate

Yes, actual skate wheels are used to soften and fade our denim. The skate wheels are used as a substitution for stones that, as part of the traditional was process, break down the denim.
The difference between the stones and wheels can be felt in the denim – the stones break down the denim, while the wheels act as a softener and add a smooth, cool hand feel to your jeans. Brand new denim with a vintage feel.

Analog is a forward-thinking lifestyle brand based on the foundations of style, function and utility in skate, surf and snowboard culture. Dedicated to those who go against the grain and create their own path, Analog continually pushes creative boundaries to deliver apparel and outerwear that remain one giant leap ahead of the status quo. Incorporating innovative design techniques, including Analog Technical Fashion (ATF) and signature Wheel Wash process, Analog lives by its mantra: “Design Unlikely Futures.” For more information on Analog apparel and athletes, visit

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Analog Skate

Analog Clothing

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