as filmmakers we are tasked with creating imagery that serves the story and part of that is knowing the craft and the hardware that goes with it. to me having the right gear on set provides a ton more than what's necessary to get the shot. surely reliability and ease of use makes everyone's lives easier but the biggest benefit is how it frees you from having to think about the tools so you can concentrate on the story. this past fall we created a spot for Shootsac and the Kessler KC-12 & pocket jib played a huge part in the production.
// tech specs
bts filmed with the canon 1D mkiv, canon prime lenses
shootsac spot filmed with the RED Epic, zeiss CP2 and RED 17-55mm