FREITAG trusted me to create a film for them without knowing what they will get.
100% artistic freedom and no client revisions is about as good as it can get!
TRUCKIN is the first film in a series of artist driven short movies about the FREITAG bag production process.
In the style of a classic Looney Tunes cartoon, TRUCKIN’ combines a moving family drama with an inspiring coming-of-truck story. It’s just about five minutes long, yet the film doesn’t just tell the exciting story of the creation of the first FREITAG bags – like all true works of art, TRUCKIN’ also asks the big questions about humanity, trucks and the recycling economy: Where do we come from? Where are we going? And how are little trucks really made?