"Whatever we accomplish belongs to our entire group, a tribute to our combined effort." -- Walt Disney

There is no place on earth branded as well as the Walt Disney theme parks. From street sweepers to majestic princesses, Disney "cast members" take seriously their unique role in creating a once-in-a-lifetime experience for every guest. If it weren't for this consistency of brand engagement, the happiest place on earth would be just another amusement park.

What about your organization’s brand?

When current or prospective constituents/members meet your brand, what personality comes through? How does your brand practice, protect, and strengthen its brand handshake at every level? This session will emphasize high value identity that is instantly recognized by everyone who encounters your brand.

Whether you are part of a large church benefit organization or have limited staff and resources, discover how to inspire staff, plan participants, and even board members and cultivate a quality culture that amplifies your mission and builds your brand's power. Come ready to build a better brand.

In this high-participation workshop, you will:
• Acquire practical tools and tips to assess your current brand position
• Explore the components that comprise a solid brand framework
• Recognize the differences between branding and marketing
• Learn tips and ideas that will help brand building behaviors among staff, members, and organizational leaders

# vimeo.com/54408982 Uploaded 51 Plays 0 Comments

purePR Presents

purePR Strategy

With opportunities to speak at events and conferences across the U.S., here is a channel of our presentations and event content. Watch. Learn. Apply. But most of all - share!

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.