1. At the 2nd Annual International Shopper Insights in Action Event, Arla Foods (*ONE OF THE WORLD’S LARGEST DAIRY COMPANIES) demonstrated how shopper insights enabled them to leverage the shelf and re-build the cheese category strategy in Denmark. Learn how to translate insights into innovation through inspiration, customer engagement, and activation in this video plus: Hear how insights transformed activation parameters, how to connect strategy for fast execution and successful customer engagement strategies. Visit http://www.shopperinsightsintl.com to learn more about this year's program and get involved.

    Video Production by FireFilms International, sponsored by Firefish Ltd.

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  2. The International Shopper Insights in Action Event is the world's most trusted conference brand for activating research at retail. Uniting 35 countries and more than 300 attendees from global FMCG and Retailers to share innovative stories and fresh insights to champion intelligence for basket growth. The best minds in research, category development, shopper marketing and merchandising attend to explore shopper and consumer motivations and behaviours, how they shop, why they buy and how digital is changing everything. In October 24-26 2012, we met in Amsterdam, Netherlands, to find out about this year's program, visit http://www.shopperinsightsintl.com and get involved.

    Video Production by FireFilms International, sponsored by Firefish Ltd.

    # vimeo.com/61372578 Uploaded 384 Plays 0 Comments
  3. The International Shopper Insights in Action event brings together the most influential retailers, FMCG manufacturers and industry thought leaders from across the world to share best practices – and next practices – on the integration of shopper and consumer research in detail.

    24 October 2012 - 26 October 2012

    # vimeo.com/46363002 Uploaded 76 Plays 0 Comments
  4. A look at Symposia Day at Shopper Insights in Action 2012. The Shopper Insights In Action Event champions the activation of research at retail. There is no other event that's more practical and on point with exactly what you need whether you are a shopper marketer, retailer, researcher or category leader. Responding to resulting behavior shifts regarding the economy, digital and social commerce, the timely 2012 theme and focus is grounded in navigating The NEW, Integrated, Multi-Channel, Socially Interwoven Journey to Purchase.


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  5. Dr. A. K. Pradeep, founder and CEO of NeuroFocus and author of The Buying Brain: Secrets for Selling to the Subconscious Mind, has been using neuroscience research for years to unearth the subconscious drivers underlying consumer behavior.

    Dr. A. K. Pradeep delivered a keynote presentation titled “Secrets for Selling to the Subconscious Mind” at the 11th annual Shopper Insights in Action conference, which took place on July 11-13, 2011 in Chicago.

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ShopperTV -- the official webcast of Shopper Insights in Action. Shopper Insights in Action is the most comprehensive conference in the world for activating research at retail.

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