The demand for online video continues to grow, and we don't just mean "viral videos" (insert forehead slap here). With the worldwide audience for online video content expected to soar to 1.5 billion people by 2016, the need to create compelling and unique video content will become even more critical to helping brands stand out from the crowd. But besides cats, Korean dance-pop or babies eating lemons, what makes for superb online video and how can marketers, producers and creatives create and market truly valuable branded content?
Despite what you may think, Google Analytics is good for a lot more than helping you determine whether your Ex is reading your new poetry blog. Beyond those of us that are exploring our newfound sensitivity, you're likely also using Google Analytics for your marketing efforts. But there's a real difference between cruising your Visitors Overview page, and utilizing some of GA's more advanced tools, like judging the success of social media segments.
In this presentation, Director of Mobile Marketing Kim Luegers will discuss: Key mobile trends shaping the future of marketing and advertising; the important role of mobile in redefining radio for a connected world; importance of cross-platform scale, precise targeting and reliable measurement; and case studies in mobile advertising and emerging media.
You've seen brands (this includes you, misguided celebrity) and organizations go up in flames online - whether the fault of an errant tweet, a mismanaged product recall or just plain bad customer experience. How do crisis management professionals manage a bad situation that's unfolding live in the digital space? Practice.
Wouldn't you like to know the secrets of stellar B2B social media marketing strategies from a superstar? We thought it would be cool to learn those little nuances like "What's the right mix of rich data and social media marketing, coupled with a reduction in marketing expenses to help transform an ordinary campaign into an extraordinary campaign?" Exciting stuff, seriously.