1. Strategic Design and Management (MS) | newschool.edu/parsons/mssdm1

    In today's global economy, the post-WWII model of management—producing things cheaper, faster, and better—is no longer enough. Jonatan Jelen, director of the new Master of Science program in Strategic Design and Management at Parsons The New School for Design, explains how the evolution of management led to the rise of design thinking.

    The MS in Strategic Design and Management, a hybrid online and on-campus program launching in 2012, aims to bring together a diverse group of students aspiring to leadership roles in emerging fields: business professionals wishing to complement their expertise with design capabilities; design practitioners seeking business skills and leadership training; and entrepreneurs interested in developing new service models for the evolving economy.

    Parsons also offers: Design Business (Graduate Certificate) |newschool.edu/parsons/design-business-online-graduate-certificate

    PARSONS THE NEW SCHOOL FOR DESIGN | newschool.edu/parsons

    THE NEW SCHOOL | newschool.edu

    # vimeo.com/36374127 Uploaded
  2. Strategic Design and Management (MS) | newschool.edu/parsons/mssdm1

    Do you want to create new organizational paradigms? Jonatan Jelen, director of the new Master of Science program in Strategic Design and Management at Parsons The New School for Design, reveals the qualities that separate game changers from managers.

    The MS in Strategic Design and Management, a hybrid online-on-campus program launching in 2012, aims to bring together a diverse group of students aspiring to leadership roles in emerging fields: business professionals wishing to complement their expertise with design capabilities; design practitioners seeking business skills and leadership training; and entrepreneurs interested in developing new service models for the evolving economy.

    Parsons also offers: Design Business (Graduate Certificate) | newschool.edu/parsons/design-business-online-graduate-certificate

    PARSONS THE NEW SCHOOL FOR DESIGN | newschool.edu/parsons

    THE NEW SCHOOL | newschool.edu

    # vimeo.com/36373464 Uploaded
  3. Strategic Design and Management (MS) | newschool.edu/parsons/mssdm1

    Why just participate in a market when you can create one? Jonatan Jelen, director of the new Master of Science program in Strategic Design and Management at Parsons The New School for Design, discusses how Amazon.com nimbly addresses the complexities of today's economy.

    The MS in Strategic Design and Management, a hybrid online-on-campus program launching in 2012, aims to bring together a diverse group of students aspiring to leadership roles in emerging fields: business professionals wishing to complement their expertise with design capabilities; design practitioners seeking business skills and leadership training; and entrepreneurs interested in developing new service models for the evolving economy.

    Parsons also offers: Design Business (Graduate Certificate) | newschool.edu/parsons/design-business-online-graduate-certificate

    PARSONS THE NEW SCHOOL FOR DESIGN | newschool.edu/parsons

    THE NEW SCHOOL | newschool.edu

    # vimeo.com/36373465 Uploaded
  4. Strategic Design and Management (MS) | newschool.edu/parsons/mssdm1

    What do Henry Ford and Steve Jobs have in common? Jonatan Jelen, director of the new Master of Science program in Strategic Design and Management at Parsons The New School for Design, explains how these two innovators created not just new products, but new contexts and cultures.

    The MS in Strategic Design and Management, a hybrid online-on-campus program launching in 2012, aims to bring together a diverse group of students aspiring to leadership roles in emerging fields: business professionals wishing to complement their expertise with design capabilities; design practitioners seeking business skills and leadership training; and entrepreneurs interested in developing new service models for the evolving economy.

    Parsons also offers: Design Business (Graduate Certificate) | newschool.edu/parsons/design-business-online-graduate-certificate

    PARSONS THE NEW SCHOOL FOR DESIGN | newschool.edu/parsons

    THE NEW SCHOOL | newschool.edu

    # vimeo.com/36347571 Uploaded
  5. Strategic Design and Management (MS) | newschool.edu/parsons/mssdm1

    Old school, case study solutions can't always fix today's most complex business problems. Jonatan Jelen, director of the new Master of Science program in Strategic Design and Management at Parsons The New School for Design, reflects on the need for creative thinkers who don't need or want answers handed to them.

    The MS in Strategic Design and Management, a hybrid online-on-campus program launching in 2012, aims to bring together a diverse group of students aspiring to leadership roles in emerging fields: business professionals wishing to complement their expertise with design capabilities; design practitioners seeking business skills and leadership training; and entrepreneurs interested in developing new service models for the evolving economy.

    Parsons also offers: Design Business (Graduate Certificate) | newschool.edu/parsons/design-business-online-graduate-certificate

    PARSONS THE NEW SCHOOL FOR DESIGN | newschool.edu/parsons

    THE NEW SCHOOL | newschool.edu

    # vimeo.com/36103366 Uploaded

Designing the Creative Economy

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Strategic Design and Management (MS) | newschool.edu/parsons/mssdm1

The MS in Strategic Design and Management, a hybrid online-on-campus program launching in 2012, aims to bring together a diverse group of students aspiring to leadership…


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Strategic Design and Management (MS) | newschool.edu/parsons/mssdm1

The MS in Strategic Design and Management, a hybrid online-on-campus program launching in 2012, aims to bring together a diverse group of students aspiring to leadership roles in emerging fields: business professionals wishing to complement their expertise with design capabilities; design practitioners seeking business skills and leadership training; and entrepreneurs interested in developing new service models for the evolving economy.

Parsons also offers: Design Business (Graduate Certificate) | newschool.edu/parsons/design-business-online-graduate-certificate

PARSONS THE NEW SCHOOL FOR DESIGN | newschool.edu/parsons

THE NEW SCHOOL | newschool.edu

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