Watch a week of design work in under two minutes...
On a recent project, IDEO used a time-lapse camera to capture the nature of our work for curious clients. This video shows an entire week of our efforts (Monday through Friday, from 9 a.m. until 6 p.m.), condensed into two minutes. The work that week was a combination of ideation and concept refinement, and it involved a lot of sketching and concepting. You can tell when a new workday begins, as our clothes change. (NOTE: There is no audio.)
Jason Fried is the Co-Founder and President of 37signals, a Chicago company committed to building the best web-based tools possible with the least number of features necessary. In addition to their products Basecamp, Highrise, Backpack, Campfire, Ta-da List and Writeboard, 37signals developed and open-sourced the Ruby on Rails programming framework. Jason has co-authored three books: "Defensive Design for the Web," "Getting Real," and current New York Times Bestseller "REWORK."
Produced by Silicon Prairie News (siliconprairienews.com).
Video by Malone & Company (maloneandco.com).
Post-production by Event1 Video (event1video.com).