Directed & Edited by Adam Nathaniel Greene. Videography produced under and for Green Lens Media by Adam Nathaniel Greene, C.J. Adams, R.J. Placko, Mia Baumgarten, Bryan Roberts, J.J. Rok, Joe Martino, Catherine Giarrusso, Sarah Paterson, Ben Cadwallader.
As any designer knows, your project is your baby. At Signature Printing & Consulting we know how much your baby means to you.
We drew an analogy to delivering a baby. It instantaneously became more interesting to viewers with the narrative sections. SigPrint has been getting great feedback, and earning new accounts! We love integrating narratives into an otherwise professionally done (but more commonplace) presentation, because it becomes more enjoyable, memorable, and ultimately leads to more folks taking an interest in the company (in this case a print management and consultant company).
Financial planning is a business that requires great, no, HUGE, amounts of trust. Sometimes the hardest part is just getting to the table to have the chance to introduce yourself to a prospective client.
Meet Yan Katz of The Bulfinch Group. His welcomer takes the time you need to get to know and get comfortable with him, in order to make an initial in-person conversation much less intimidating. By using video as the entry point, the goal here was to humanize and inspire, and guide people to a place where they felt confident that a cup of coffee with Yan was really not just easy, but might even be fun and rewarding. One can go into the first meeting much more informed about who they are dealing with.
This type of Biography video can be used as a link in an email signature, as a homepage welcomer, on an About page, in a blog post, as part of a live presentation like a networking event or a seminar -- the list goes on and on. While this represents the full version, the video was shot strategically such that it could be cut into separate parts, or edited into a shorter version, integrated into future videos, or create a video blog campaign with weekly financial "did you know" tips.
After a full day of scouting the locations, the video was shot in a single day, 11 hour period.
Adam (Producer) may or may not have been driving a golf cart while also operating a camera to capture a moving interview.
This fundraising video, made for the Lawrence & Lillian Solomon Foundation to help raise $1.4 million, is the story of a construction project to revitalize and reimagine Greenough Boulevard as it should have been.
We were approached with the mission to excite, inform, and inspire local residents, athletes, commuters, and potential donors about this project. We were to interview neighbors in the community who use Greenough (or want to but don't), and to craft a message that would help to carry the project to the next level, and would quickly educate in an entertaining manner.
When it comes to storytelling, it's not just about the what, but how. How do we initially grab attention? How do we keep it? How do we make it fun and upbeat? How do we make it different? We wanted this one to be special. Striking.
With a heck of a lot of planning, creative brainstorming, 3 days of shooting, and dozens of hours editing, we completed this piece in the summer of 2014 with 3 versions: this one, which is just the film, a 2nd version containing an intro and outro message for crowdfunding video campaign purposes, and a 3rd version with only the outro, enabling the film to get going right away.
Places the video was distributed to:
- Client's website, both homepage and an inner project page
- Pitch meetings
- In emails to contacts from client
- other misc private showings
The project's remaining fund goals were raised within a few months.
Our client had the following to say:
"I had the opportunity to work with Green Lens Media on a short video promoting a new park along the Charles River. GLM carefully managed the entire project and made it possible for me, a novice in the world of videography, to collaborate effectively. I learned as I went and had fun doing it. I especially appreciated Adam’s creative approach to weaving the many voices and strands of the story together into a cohesive whole. The use of a cellist seated at the shore playing the Bach suite #1 was a bold idea but one that made me nervous initially. I trusted the artist in this case knowing that if things did not work out we could always edit the piece down. The cellist provided continuity and set the video apart from the talking heads approach. It worked brilliantly.
GLM over delivered because they shared our passion for the project. The result was a masterful piece of videography that gave voice to the concerns and aspirations of the community we are trying to serve. I credit this video with inspiring individual donors to step up and showing our public sector partners how important this project is to the thousands of people who use the river."
- Herb Nolan, Deputy Director, Solomon Foundation
In 2015, this video is planned to serve as an accompaniment to a Greenough Boulevard Benefit Cocktail event, in order to add on a new leg to the project that would further enhance. The lesson here being that there are many uses to a video like this, and it just keeps giving because it performs well every time.