In 2014, Live Marketing came back to us for another Philips Customer event, this time upping the ante: again we would be creating video for a huge expanse, but this time, that 75-foot swath would be comprised of not seven, but 25 separate screens!
With an even less-formed script than before and no clear idea what to do with those screens, we worked with AVFX to define the staging and dictate the screen placement, helped to edit and refine the scripts, gathered and created an insane number of assets, and generated a pretty compelling hour worth of appropriate video elements, based around their new brand colors.
This video is several clips from the run-through before the event, taken on an iPhone. But since the event, again, was not recorded in any way, this is the only live record I have of elements of the event in action.
Needless to say, this is NOT the version of the MSB Community College intro we will be using... just some more fun with Ultra in a bid to keep things interesting while watching five versions of the same script, then four more of the outro.
I suddenly realized that this closes a circle for me in the interactive exploding cow vertical; I did an exploding cow ad for Dell many years ago at Digitas (as a dig at Gateway). While this may be a long way from ready for prime time, there is really nothing quite like an exploding cow to lift the mood.
This short "documentary" follows the multi-faceted progress of my favorite actress, Jaime Swartz, who I had in the studio for a shoot. It follows her as she leaves her small home town - running - for adventure in the big world, only to discover more than she ever imagined possible.
This was done in about an hour and half, using only Premiere, a few available assets, and about 30 seconds of outtake footage. It was basically just a meager test of Premiere Pro's Ultra Key - I've only used Keylight in AE before. My footage is 4:2:0 from a prosumer camcorder, so not ideal for keying, but I've gotten decent results with Keylight; I wanted to see if I could count on Ultra to allow me to keep everything in Premiere.
I was pleasantly surprised by Ultra. I was in no way set up to do full-body green screen... I had to have my model fade back towards the screen, into the lights that were lighting it, muddying the waters a good deal (and messing with the color - fluos on the screen, hot lights for key and fill on my talent normally). Add to that I only tweaked the settings slightly from the "aggressive" preset and it did a pretty excellent job - certainly good enough for my better lit primary shots.
Big thanks to Jaime Swartz for her unwitting participation in this test.