Made in America: Corporations, Consumerism, & Corruption
What have we become as Americans? What will we put ourselves through to earn a dollar? Who holds all the power in our nation? America has fallen prey to major corporations and their power-hungry leaders, and we have kept quiet while they continue on their…
What have we become as Americans? What will we put ourselves through to earn a dollar? Who holds all the power in our nation? America has fallen prey to major corporations and their power-hungry leaders, and we have kept quiet while they continue on their quest for world domination. This curated program explores these issues and illuminates the problems of Corporate America, consumerist culture, and their corruptibility. The program begins with a powerful animation that points out the absurdity of some jobs and how the people that have these positions “go with the flow” without a single word. The next two videos carry on with an artistic approach, through animation and the human body, to tackle related issues such as the loss of individuality in voice and identity. The following two videos explore the idea of perpetually falling, and with Mad Men especially, this falling is associated with the consumer world and advertising. These falling sequences also reflect a loss of individual control as companies hold a tremendous amount of power over us. We then have to ask ourselves: where do those companies and corporations get their power from anyways? “Children of the Clone” explains this in a rather violent way, depicting the consequences of not following the party holding all the power and connections. Issues based on what have now become societal norms and pressures are depicted in the next few films. They focus on the effects power and corruption can have on people’s lives, and how you may not even realize it. Kanye West creates an artistic masterpiece around this concept and even states in his lyrics, “No one man should have all that power”. With the next video it is clear that each film has been building on this theme of the three C’s and more and more explicit depictions have created a clear-cut image of who we have become. The solution presented in the last few videos is that we must revert back to nature, just like the wolf in “The Wolf I Used to Be”. We must accept that satisfaction for the power-hungry is only a dream, and we need to be reminded of our environment and the beautiful world we live in. We should be curious, interact with our planet, leave our egos behind and come “down to earth” and experience all its frontiers. There is hope for us still, if we look past the consumerist façade everyone feeds into and instead find happiness in our surroundings.