Director - Ag Rojas @ Caviar
Producer - Shirley O'Conner
Agency - VCCP
Editor - Dominic Leung
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In the redesigned Deutsche Bank headquarters in Frankfurt am Main, the BrandSpace is providing insight into the bank’s history, present, business areas and its brand philosophy. The Deutsche Bank Logo by Anton Stankowski serves as starting point for the spatial design and is now translated into three-dimensional narrative space.
The Kinetic Logo takes a purely associative and aesthetic approach to translate the brand values of passion and precision into space. The logo becomes a kinetic sculpture with its central, diagonal part sliced up into 48 triangles. The triangles move in a complex choreography of flowing 3D structures that appear to hover in the air. In addition the surface of the triangles is animated by a layer of projected video textures in some sequences.