At the DrivingSales Executive Summit Gary Vaynerchuk was asked by Joe Webb, what was his greatest social media accomplishment was and how can dealers can do something actionable for themselves. Watch what Gary Vaynerchuk has to say.
Jonika Hoomes and Tae Kim from Google gave a keynote at DrivingSales Executive Summit. In their keynote, Jonika shows stats from Google backing up the claim that people are in fact searching other dealers inventory while they are on your lot. Have you seen this happen? What are you doing to help the customer realize the value right infront of them.
At DSES, a dealer asks Gary Vaynerchuk if he was able to ride the coattails of wine manufactures' marketing efforts and if so, how could dealers do the same with Ford, GM, Chrysler, Honda or Toyota? Watch Gary V give great advice on how to get in the trenches and connect with customers while leveraging the OEM marketing efforts.