JMI

  1. With the 2012 IndyCar season complete, JMI looks at the overall performance of the series as a marketing platform. Mikel Hartman discusses the addition of new manufacturers in 2012, the importance of the 2013 IndyCar schedule, and what to expect from IndyCar in the future.

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  2. With the NASCAR Chase for the Sprint Cup underway, many sponsors are busy putting together plans for next year. The latest edition of JMI’s ‘State of the Sport’ details what brands in NASCAR are focused on during the last quarter of the season to prepare for 2013 and the kind of return new sponsors are looking to get out of a NASCAR deal.

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  3. As the NASCAR weekend gets underway at the Brickyard, JMI shares insights on how social media is changing the sponsorship landscape in the series. The latest edition of JMI’s ‘State of the Sport’ details what brands can do to capitalize on social media and how social media will influence the future of motorsports marketing.

    # vimeo.com/46484970 Uploaded 261 Plays / / 1 Comment Watch in Couch Mode
  4. Ever wonder what all those bars inside of a NASCAR race car are for? Larry McReynolds reviews the importance of roll bars in the Farmers Insurance No. 5 Chevrolet.

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  5. JMI Sr. Director, Account Management, Rick Cuellar discusses the greatest spectacle in motorsports, the Indy 500. In this edition, Rick discusses social media in IndyCar, the evolving world of IndyCar sponsorship, digital initiatives, and new manufacturers.

    # vimeo.com/42730267 Uploaded 182 Plays / / 1 Comment Watch in Couch Mode

JMI

JMI PRO

JMI harnesses the excitement of motorsports to create business solutions for some of the world’s most successful corporations. The agency incorporates all facets of marketing into motorsports providing industry access to its clients and their partner


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JMI harnesses the excitement of motorsports to create business solutions for some of the world’s most successful corporations. The agency incorporates all facets of marketing into motorsports providing industry access to its clients and their partner agencies. JMI’s success is fueled by the deepest stable of motorsports-marketing professionals in the world – passionate, connected and driven – they possess centuries of motorsports-specific experience.

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