Canal +, the most watched paid channel in Spain, choose Plenty to develop their on-air image after a working on a taught pitch. But this time didn't work alone! We had the fortune to work with the beautiful off-air image created by Erretres, together with the great work of Canal+ creative team and D3 agency. Our goal was to renew the bond and connection between more than 14 channels of the antenna and their audience through multiple on-air and online / digital actions and social networks apps.
With the inner elements of the social network like hashtags, tags, memes and emoticons we developed a close connection between the channel and the audience that has become a trusted community, the Community +.
Next you will see a extensive development of the TV Branding based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiate the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.
A minimal work with few resources but with a hight complexity background that hopefully you'll enjoy as much as we do!
Welcome to Canal+ 2.0! Abuses of your imagination!
Directed by: Plenty
Creative Director: Mariano Farias & Pablo Alfieri
Art Director: Pablo Alfieri
Animation Director: Hernán Estevez
Beyond the Fold is a speculative approach to the electronic newspaper of the future. It explores gesture as a means to interface with the device and bridge the digital and physical worlds. The design process employs cultural metaphors, human experience and rituals to create meaningful interactions.
This is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London's communications strategy Making Future Magic http://bit.ly/makingfuturemagic_phil
Here, media includes messages from friends and social services, like Foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big 'M' Media (like broadcast or news publishing).
The second sketch "The Journey", looks at train travel. You can see it here vimeo.com/16423237
This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London's blog http://bit.ly/mediasurfaces and on BERG's blog here http://bit.ly/incidentalmedia and here http://bit.ly/thejourney_ms
This film is under a Creative Commons 3.0 license, which means you're free to share or use any of the ideas in it, with proper attribution to Dentsu London and BERG http://creativecommons.org/licenses/by/3.0/