Directed by Fleur & Manu • Produced by DIVISION™ for Parlophone • Post by Home Digital Pictures • VFX by Machine Molle & Mathematic ► AWARDS ► Le Club des Directeurs Artistiques 2013 | Music Video ► UKMVA 2013 | Best Dance Video International ► D&AD 2014 | Yellow Pencil | Music Videos ► D&AD 2014 | Yellow Pencil | VFX in Music Videos ► D&AD 2014 | Black Pencil | Best Production Company •
The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields.
We created and designed the live visual spectacle with a music video being produced from the results. We wanted it to be clear that the technology was real and actually being played live. The interface plays a key role in illustrating the idea of the instrument and we designed it to highlight the audio being controlled by the dancer. Design elements like real time tracking and samples being drawn on as they are played all add to authenticity of the performance. The visuals are all created live and the music video is essentially a real document of the night.
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Written + Directed + Edited by Bryce Bladon
Produced by TGK Films
[talk show] http://yinyangtalk.com/
Assistant Director: Megan Russell
Director of Photography: Gregory Brown
First Camera Assistant: Jenn Rowe
Sound: Zach Cressman