Within this film we tell the story of how easy it is to be made homeless. The film was made using a combination of timelapse and real time filming. The end result is an edgy fast moving filmic journey.
This was the first commercial in the very successful John Lewis campaign, started at Lowe, continued at Adam and Eve.
Michael Gracey was the director, a lovely guy, who went on direct all of the T-Mobile flashmob ads.
The brief was 'the perfect present for everyone', focussed on the individual. And we had to show a lot of product.
It was shot in one shot, quite an achievement when you factor in the sped-up bits, the choreography and the music (Prokofiev).
Artists had been working with objects and composite shadows for years. It was time for a brand to have a go too.