Unconventional promotion for MCA-DAY, an annual tribute event celebrating the life of musician & humanitarian, Adam “MCA” Yauch of legendary hip-hop pioneers, the Beastie Boys. MCA was a human rights activist and a devout Buddhist.
CREATIVE DIRECTOR: Frank Anselmo
WRITERS: Bobby Selby, Jaehyuk Choi, Christopher Groelle, Stephen Cho
ART DIRECTORS: Christopher Groelle, Stephen Cho, Bobby Selby, Jaehyuk Choi
TITLE: “Buddhist Monks"
EVENT ORGANIZER: Mike Kearney
CHOREOGRAPHER: Pavan Thimmaiah / PMT Dance Studio
DIRECTOR: Leo Zanis / Caps & Crowns
EDITOR: Alberto Reyes
STYLIST: Maria Palmeri
LOGO DESIGN: Frank Anselmo
AGENCY: KNARF® New York
Shot on location in the Netherlands last year, the previously unreleased, and thankfully unearthed video treatment for Raekwon's "Scroll" sees the light of day thanks to LRG. Filmed during a nighttime excursion, the visuals find the Chef acting as a dangerous American hitman abroad - picking off targets under the cover of darkness. Keep an eye out for many more unreleased gems from LRG dropping in the near future.