Its crucial that you hire the right website design company for your project. There are couple of points to consider and to take into account when choosing a company.
5. Working Relationship
Keyword Density matters.
Many assume that the more times that you mention a keyword on your web page, the better it will perform in search results, which may be the case 10 years ago, but its never been a formula to measure relevance of the web page. Search engines use various mathematical approaches to understand what the page is about and more or less trying to imitate a human behavior, so by stuffing your web page with lots of keywords, not only will it send wrong signals and get flagged up as spam, but from a user experience the page would be very odd to read.
Matt cuts has responded to a similar question on the video link below:
So the short answer is, Keyword density will not help in your search results, mention the keyword couple of times and do not over do it by repeating it over and over again, as it will not do you and your rankings any justice. Overall keep the content natural.
You need to submit your site to search engines
Back in the 1990s, search engines has a section where you could go and submit your website link and search engines would come to know about your website though the submissions given. This is all old school now, and search has evolved and become more cleaver, you don't need to go and submit your website to search engines, as you will probably be wasting your time, they do not look at the submissions list, but instead, put your efforts in to creating good quality content which in the long run acheive natural good quality links for the site
So short answer is you do not need to submit your website to search engines, if an SEO is pitching you this, than do think twice before making your decision. Instead build your popularity by acquiring good quality natural links.
Its ok if you do not add your site to webmaster tools
Googles webmaster tools is a gateway where you can get useful information about your site direct from search engines, such as if there was any crawl errors, or duplicate Meta Tags, you will be notified. Also it gives you insight of how many sites are linking to you, along with the crawl errors happening on your site?....why would an SEO not want to tap into these valuable data.
By submitting your website to Webmaster tools its a more advance way of letting Google know about your website, compared to search engine submission mentioned before., as it allows you to submit a site-map and inform Google exactly the number of pages on your site and much more.
As a business owner this may not be a major concern, but ensure that your SEO does add your website to Webmaster tools.
SEO is something very complicated and technical
The short answer is NO, SEO is not complicated at all, its more of common sense, but we at times make it complicated and try to take short cuts. If we follow set guidelines by search engines, and do everything white hat, its not complicated. Yes it does require allot of time to understand, and to stay on-top of points, as the industry is continuously changing and search engines introduce new metrics, which needs to be understood and implemented accordingly.
SEO is not magic nor its rocket science.
If you submit your site to 1000s of directories then your off page optimization is taken care off.
I wish it was that easy, can you imagine, everyone would just be submitting their websites into directories. Off page optimization is more than just submitting your website to directories. First of all, you want to submit your website to relevant directories, and directress that have do follow link attribute.
Secondly off page optimization consistent off:
- Building quality links, the text used within the links, and also the number of good quality links that point back to your website.
- Social media: Yes we mention this all the time, but this is a hot topic, and search engines are using more and more social signals to rank websites. So your reputation on social websites all plays part of the off page optimization, Google uses Google Plus and and Bing uses facebook and twitter as social signals.
- the trust factor also goes into your off page optimization, such as number of shares, likes, and links back to your website.
these are just some of the points to take into count when working on off page SEO.
Wasim Ismail goes over some SEO Myths in our third SEO Myths series.
The five myths covered in the video:
1. If you are active on Twitter your rankings will improve
2. There are Google certified SEOs
3. No follow links do not count
4. Once Google deletes your site from the index then no way that site can be re included.
5. You must have a keyword in the domain name or have an exact match domain.