Stop motion CSR film for an internal communications campaign for Lloyds Bank.
Director Paul donnellon planned out the whole film by carefully making storyboards and timing out the action before commissioning the paper models to be built for the stop motion shoot.The piece extensively uses 2d animation. After each character was animated each image of the animation was then laser cut on to special cardboard, placed in set, lit and finally shot on Canon 7d in-house . This was combined with real world models made to look like lo-fi polygonal computer models with faceted edges, a throw back to 1980's computer animation aesthetic. A good example of this is the shot with the watering can.
The final film was put together in After Effects but the compositing was minimal apart from some grading and two shots where the paper characters are unfurled in a row.
Initially we imagined we would need to do more computer work, but in the end very tight planning and storyboarding meant we could complete the project within the clients tight schedule of four weeks!! whilst keeping the photographic look.
Agency The Edge Picture Company
Director: Paul Donnellon
Producer: David Z Obadiah
Camera and Lighting: Noel Donnellon
Stop Frame Animator: Alice Dunseath, Jake Hovell
Modelmakers: Fiona Bruce, Alix Harwood and Amy Burnand
Animation: Tim Sagar Paul Donnellon
Assistant Animator and Runner: Tom Sanders
The music track was by the Canadian folk band the Wailing Jennys.
Director Paul Donnellon chose to go for a digital look but made to have a stopmotion style to explain the journey from Research to Reality in the development of a drug.
The technique uses polygonal models and features pop up cities and paper unfolding as devices to explain the path and how the drug works. The film was used at medical conferences.
Commissioned by the agency The Hive for GSK. Creative director Kieran Delaney.