This talk was surprisingly given an the first Smashing Conference. Andy Clarke did not plan to talk at all and wrote this session just the day before he was on stage. A nice talk on the integration of clients into your projects. Andy has written a nice blog post about his talk at Smashing Conference (bynd.it/andyatsmashingconf) and an article on this subject short after Smashing Conference in the Smashing Magazine (bynd.it/andyatsmashingmag).
(During the last 5 to 6 minutes of this talk we had a dropout on the long shot camera which also has the good audio channel. Therefore we had to take the audio for the last bit of the room mic from the close-up cam. Sorry for this!)
Seth Godin (http://sethgodin.com) was our speaker at this month's CreativeMornings (http://creativemornings.com) themed "Backwards".
ABOUT THE SPEAKER:
Seth Godin has written fourteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
American Way Magazine calls him, "America's Greatest Marketer," and his blog is perhaps the most popular in the world written by a single individual. His latest book, We Are All Weird, calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project. His recent Kickstarter for his newest book (The Icarus Deception out in January 2013) broke records for its size and the speed that it reached its goal.
As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.
His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you're passionate about. The site raises money for charity and pays royalties to its million plus members.
The event was generously hosted by The New School (http://www.newschool.edu) in the beautiful Tishman Auditorium in Manhattan.
CreativeMornings is a monthly breakfast lecture series for creative types. Each event is free of charge, and includes a 20 minute talk, plus coffee! You can join us in numerous cities around the world. (http://creativemornings.com)
A big thank you to Ben Hallman (http://hallmanproductions.com) for filming and editing.