The Design Council has been working with the Arts & Humanities Research Council to measure the value that design thinking brings to small businesses.
What we found is that design thinking does so much more than just make products look nicer or work better, it improves the way a business operates.
Our research found that not only can design thinking increase the range of products a business develops, but it can also lead to more inspiring workplaces, happier staff, better service and, as a result, greater customer satisfaction.
How might Airbnb expand from houses to hospitality?
The Design Gym's Design Thinking Bootcamp takes students through the basics of conducting customer research, developing actionable insights, idea generation techniques, rapid prototyping, user feedback, and effective storytelling. The entire class is taught as project based learning, so we bring a real company's brief into the mix and learn by doing.