1. McDonald’s Australia has launched its latest campaign 'Meet our People' via VCCP and The Pool Collective's Christopher Ireland.

    Christopher Ireland was selected to help tell the stories of six McDonald's employees and find out what they enjoy most about their career with McDonald’s. This project involved Christopher Ireland spending a lot of time with these six individuals, gaining insight into their lives, hopes and dreams and ultimately sharing these genuine characters through print and short film.

    This campaign is the first stage of an upcoming 'Enjoyment Bonus' social campaign where one of these hardworking staff members will be rewarded with their own dream holiday.

    McDonald’s Australia: Client
    VCCP Sydney: Agency

    VCCP
    Dean Hunt: Creative Director
    Peter Grenfell: Managing Director
    Peter Grenfell, Elizabeth Barnett: Account Directors
    Jessica Waal: Art Director
    Nick Cole: Copywriter

    Pool

    Christopher Ireland: Director/Photographer
    Cameron Gray: Executive Producer
    Chris Myles: DOP
    Sean Izzard: DOP
    Alexandra Mills: Producer
    Holger Held-Aboud: Editor
    Digital Pulse: Editor

    Uploaded 8 Plays 0 Comments
  2. Simon Harsent with US Sydney for Nike's She Runs The Night.

    Print + QR motion videos
    Agency: US Sydney
    Production company: Pool
    Director: Simon Harsent
    Photographer: Simon Harsent
    Producer: Cameron Gray
    Post-production: Pool
    DoP: Chris Miles
    Retouching: Cream Studios
    Sound design: Sonar Music
    Typographer: Luca Ionescu

    # vimeo.com/38483518 Uploaded 182 Plays 0 Comments

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