Dr. Becky Wu (Luth Research) and Dan Flanegan (Brand Anywhere) discuss October 2010 research. Findings include:
On average, 1 in 2 customers are more likely to do business with a retail store that has a mobile site
For retailers with traditional store fronts, a mobile site would increase consumer engagement by 38%
For online retailers, a mobile site would increase consumer engagement by 85%
Only 20% of the top 500 Internet Retailers have a mobile site
Roseanne Luth (Luth Research) and Dan Flanegan (Brand Anywhere) discuss findings from the Oct 2010 report: The Supply & Demand of the Mobile Web for Retail.
More stuff from “Luth Research and Brand Anywhere Research Partnership”
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