Annual review of the "Best of the Best"
As a farewell to 2011, we have selected 32 brilliant videos from the last five issues of Motion Gallery, which were themed around Network Branding, Projection Mapping, Mixed Media, Infographics and 8Bit Video-Games Technology, as well as from the online channel IdN Onair. This review of the best work to have appeared over the course of a year will become an annual feature.
Dumex Malaysia, a growing-up milk brand that has been around for 50 years. Dugro saw its pole position taken by Dutch Lady at the end of 2007. To regain that spot, the “Ezy On Toddler’s Tummy” campaign was developed. Armed with a key consumer insight that highlighted mothers’ concern for their children’s digestive system, the campaign focused on the benefit of Ezy Digest™ using music to represent a happy tummy due to healthy digestion. The campaign succeeded in propelling Dumex Dugro back up to the No. 1 seat.
Soo Woon Yee, Sn. Marketing Manager
Sharon Choo, Brand Manager
Cindy Yeo, Asst. Brand Manager
Pang Li Li, Account Manager
Veni Jeevarajah, Account Executive
Jimmy Geeraerts, Creative Director
Kay Chin, Creative Group Head
Ong Kee Pin, Business Director
Pearly Lim, Assc. Planning Director
Chan Tze Wee, Assc. Planner