At the PSFK Conference Asia 2008, Colin Nagy (Attention!) interviewed social media/grassroots expert Andrew Hoppin (NASA) and noted architect Mark Dytham (Klein-Dytham/Pecha Kucha Night) on the subject of collaboration.
To get the ball rolling, Mark Dytham demonstrated the format of a Pecha Kucha presentation - a ’show and tell’ slide show where individuals present a topic of their choice and are restricted to telling their story with only 20 images, each shown for 20 seconds - a primer to his topic for the panel: the evolution of Pecha Kucha Nights.
Andrew Hoppin then took the stage to explain how NASA is trying to re-invent itself by engaging their community through everything from virtual meetings and co-working events to robots and raves.
Following their Pecha Kucha presentations, both speakers sat down with Colin Nagy to explore the nuances of collaborative co-working and how companies and institutions can benefit from engaging their audience, staff, partners and the community to drive innovation. Learn more at psfk.com.
At the PSFK Conference Asia 2008, Piers Fawkes (PSFK) explains how an emerging class of creators is developing that inspire and challenge the way we work today. He describes the intricate relationship between creators, the community, and modern companies - and how we can react and adapt to be part of this new movement. Learn more at PSFK.com.
At the PSFK Conference Asia 2008, Charles Ogilvie (Panasonic), Creative Designer and Inventor of RED, the award winning in-flight entertainment system for Virgin America, speaks about service innovation, new revenue models, and the use of airborne technology throughout Asia and the world at large.
From the drab grey seats and drop down projectors of just ten years ago, Charles describes the process he and his team went through when challenged by Richard Branson to figure out “What’s next in aviation?”
Interestingly, Charles explains that in addition to personal entertainment systems, mood lighting, and all the wizzy-wig technological concepts being tossed around, Asian airlines in particular may actually excel best on a service level. Where rules regarding uniforms or service mentality have traditionally held back American companies, Charles encourages any business operating in Asia to take advantage of all that is possible. Learn more at psfk.com.
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At the PSFK Conference Asia 2008, Rob Campbell (Sunshine/M&C Saatchi) explains why he believes the future of brands is about creating fate - not advertising. Claiming that ad agencies don’t know the difference between an idea and an “ad” idea, Rob describes why true creativity is more cost effective than common philosophies of formal research & development, distribution and brain-washing media spend.
Rob explains why companies who are looking for the ’single insight’ are wasting their time and that companies who understand people and culture - not category - and who have a way to transform it into something that is motivating, will ultimately win. psfk.com
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At the PSFK Conference San Francisco 2008, Jen Bekman (20x200) talks about the trends she sees in art and artists’ use of technology to connect with
art-lovers and buyers. Since opening her online and offline art galleries, Bekman has witnessed (and encouraged) a new movement of artists, themes and styles.