For this story I found the people, did the interviews and wrote the story and the standups for the anchor in the field. We use these stories to get our morning anchors in the evening newscasts and to showcase their personalities. This scored us a number #1 for the night. A followup morning piece also aired in the anchor's morning show with more ideas. The web story included a test for knowing if a person is using too much dish washing detergent.
I have wanted to do a story about the danger of co-sleeping because the number of deaths each year are higher than things like hot cars or even drownings. Awareness is hard because parents don't want to talk. This was the first time this mother had spoken about what happened on camera. I did the interview, wrote the story and worked with the editor.
This is the morning companion piece to a 10pm promotable we did on the Power of the Mom Blogger. It scored huge, was number one for the night across every demographic, even the men. Even going up against a competitors big investigative piece that had been promoted everywhere.
The second part of this was the moms all wrote blog posts not only promoting they would be on but posts with advice about mom blogging.
Emmy-nominated writer's reel, 4 stories. Health : Chemo treatment safe for pregnant women; Human interest : Rodeo program for special needs riders; Travel show : The first segment of our Ireland show; Wheel of Justice : The story behind the capture of a Florida murderer in Houston.