Meet Morph. The evolution of Science Channel. Morph is fun, original and always unexpected. It can be microscopic or planetary in scale, but most importantly, Morph is always changing.
Using the new Morph logo designed by Discovery, we created a variety of themed elements - from promos and network IDs to logo bugs. We carried the look across multiple programming genres, as well as systematizing the brand to maintain a cohesive brand package.
Morph represents the future of logo design. It's not limited to the traditionally static logos of the past. It breaks out of the box. That's Morph.
We wanted to make a series of moving sculptures that take inspiration from the great surrealists like dali and in particular his lobster telephone. We have tried to build intriguing objects that leave you wanting to see more. These objects are mechanical but at the same time organic in their movements. They are a collection of textures, objects and movements that create images that we wanted to see.
weareseventeen is a 4 man outfit (well, 3 men and 1 girl) based in london. We have been designing and making stuff move for 4 years now and have worked for clients like NBC Universal, Hotels.com, Toyota and a few others. We have a close relationship with the guys and girls over at Radium audio who we work with whenever we can.
Discovery Channel invited DBLG to refresh it's channel Animal Planet.
Coinciding with the launch of the HD simulcast for Animal Planet, the refresh of the on-air look is intended to give the brand a more confident and distinctive tone of voice, resonating with its audience, and linking the brand with it's content.
To do this we developed four unique worlds in which the inhabitants could interacting with their surroundings. Once the four environments were designed, we worked closely with Blue Zoo who modelled and animated the creatures.
For the look and feel we were inspired by hand made art such as origami and paper craft. This warm and captivating style certainly appeals to the target audience.
Client - Creative Direction: Discovery Networks Western Europe
Animal design and animation: Blue Zoo
Audio design: Rich Martin (ENVY)