Urban Abstract was created by Jopsu Ramu and Timo Ramu (ex. Huhtala) - creative team and founders of Musuta Ltd. Jopsu Ramu is a young female designer and Creative Director of Musuta Ltd. Timo Ramu is her creative partner and manager of Musuta Ltd.
This digital art piece was commissioned by TV Nelonen / channel 4 Finland and it was shown as the November break bumpers on one of the biggest commercial TV channels in Finland: TV Nelonen.
Urban Abstract has been highly awarded, it has won bronze / in book award in D&Ad awards in London, Bronze in European Design awards in Rotterdam and most recently it won a Gold Lion from design category in Cannes Lions.
Urban Abstract -piece was born in Tokyo during 2009. It consists of 40 X five second clips or it can be viewed as a one 200 second journey.
The website urban-abstract.com works as a part of the piece and creates an extra dimension for the clips shown on TV.
URBAN ABSTRACT - About the concept:
Urban Abstract is a journey across urban space that unfolds in forty, 5 second parts. The journey, in one, two and three dimensions, is a bit like abstract surfing in which the original destination is only reached after a number of seemingly random yet linked detours occur. Points , lines, planes and other abstract elements create a journey through an Urban Abstract.
The space between things is as important as intended space, perhaps creating a fourth dimension. Meaningful shapes and purposes occur in this dimension's reality as well. The concept of negative space has meaning here.
Nature plays a part as well. To be able to understand and differentiate what is urban one has understand what is nature.
The style of the shorts is fluid and, though seemingly random, stream into a cohesive whole. Perhaps watching them in a different order would be more like seeing the same journey from another point of view. The sound world is also very important -- movement in space is sensed even if watching the shorts with eyes closed. Sounds overlap, fade, come and go.
Architectural, abstract, someway minimalist and abstract with a touch of humanity.
This feeling is reached through mixing techniques such as vectors , hand drawn lines and painting.
Urban Abstract was realized in Tokyo by a team of artists, designers and animators from Finland and Japan. Urban Abstract was created by Jopsu Ramu from Musuta Ltd, a concept, art & design -studio based in Tokyo and Helsinki.
About the creators:
Jopsu Ramu (born 1982). She is a young Finnish designer and an art director who runs her own business Musuta Ltd. Ramu creates art, graphic design, space & design.
Timo Ramu (ex. Huhtala) manager and creative partner of Musuta Ltd.
Musuta Ltd. is a Finnish creative studio operating in and between Helsinki & Tokyo. Musuta is a multidisciplinary design studio that makes art, space, design, graphics, concepts & branding.
Musuta produces Ramu's personal art work as well as creates commercial work for different clients including: Iittala, Hartwall, Pepsi Co., Kawada Group, TV Nelonen etc.
Channel Four Finland – Nelonen Nationwide commercial tv-channel Offers second-highest reach and is the third-largest advertising medium in Finland nelonen.fi
If you embed or publish the Urban Abstract -video on blogs etc. please keep in mind to mention and credit the creators. The video should not be altered or edited in any way without permission from the creators.
Creative Director Jopsu Ramu MUSUTA
Art Director Jopsu Ramu MUSUTA
Design&Storyboard Jopsu Ramu MUSUTA
Opening scene artwork Shun Kawakami artless Inc.
Calligraphy Gen Miyamura
Sound Chikao Maruyama
Producer Timo Ramu (ex. Huhtala) MUSUTA
Animation&Production: Mitsutomo Maeda & Masaru Ikeda EDP graphic works
Project management Tokyo Masaji Kinoshita / shirofuchi Inc.
Executive Producer MUSUTA Ltd.
Special thanks Taisuke Koyama, Brian Kaszonyi
Created by MUSUTA Ltd. - Jopsu Ramu & Timo Ramu (ex. Huhtala)
"BIG BANG BIG BOOM:
an unscientific point of view on the beginning and evolution of life ... and how it could probably end.
direction and animation by BLU
production and distribution by ARTSH.it
sountrack by ANDREA MARTIGNONI
many thanks to (in random order):
xm24 bologna, csoa mezzacanaja, ericailcane, robert rebotti, andrea bagni, paper resistance, studiocromie, rifrazioni festival, sasso passo, sibe, festival de cine experimental de maldonado (uruguay), gianluigi toccafondo, orilo, maria de brea, bs as stencil, run don't walk, franco fasoli, modo infoshop, pietro and icone festival, doma, cesare romani, popup festival and all the blu's family
At SVA, everyone graduating has to complete a thesis. As Computer Art majors, we started the process at the beginning of our junior year.
From the beginning, I knew I wanted to have my thesis about dreams and lucid dreaming. (The subject has always fascinated me. My AP Art portfolio in high school was also about dreams!) Coming up with a story, however, was hard. I wanted to make it about my own dreams, so it started out as someone just traveling through all these random dreams. After coming up with concept art and storyboarding it all out, I realized that it was just too long and confusing.
So, I picked out one of my favorite dreams, where I'm flying, and transform into a hawk. It needed some sort of storyline, so I incorporated another dream where I "wake up" and fly out my bedroom window.
The rest of junior year was spent tweaking storyboards and making production schedules. At this point, I knew that I wanted to use the Waking Life rotoscope technique. Every second, every frame, would be that much more work. The deadline of April 2009 was always looming.
The summer of 2008 was spent filming. Starting out, I was using a Sony HDR-HC7. Great camera, until there was a problem with the tape drive! (Luckily it was under warranty, so it got sent off to be repaired.) However, I still had most of my filming to do, so I was able to get ahold of a Sony HDR-HC9... even better! I used an Ewa-Marine underwater housing (Really, it just looked like a big ziplock bag! But it kept my camera dry, and that's all that matters!) for all the "flying" sequences.
Senior year, Fall 2008. Thesis work really begins. I worked with my thesis advisor to really tighten my cut, trimming out any unnecessary frames. Then, every frame was hand drawn in Photoshop. This part took the longest, about five months. Then color was added in After Effects. Aaaand... here it is!
The title comes from reading the book "Exploring the World of Lucid Dreaming" by Stephen LaBerge. In it, he uses the word oneironaut to mean "explorer of the dream world." I scanned in that page, and you can see it in the background in the very beginning, if you look closely!
The music used is "Escape into the Twilight" by Skrypnyk. You can download it for free from Overclocked Remix!
LUIS (Lucía, Luis y el lobo - Part 2 of 2)
by Niles Atallah, Cristobal Leon & Joaquin Cociña
Luis is the 2nd short video of the series “Lucía, Luis y el lobo” (”Lucía, Luis and the Wolf”), it is a follow-up to the short video Lucía. The video was shot frame by frame with a digital photo camera. Materials: charcoal, dirt, flowers, found objects and cardboard.