Information technology has become a ubiquitous presence. By visualizing the processes that underlie our interactions with this technology we can trace what happens to the information we feed into the network.
CCA Graphic Design# vimeo.com/34750078 Uploaded 396K Plays 9,292 Likes 201 Comments
We art directed, designed, and developed this infographics piece for Canal Isabel II, the company in charge of Madrid’s water supply.
This piece was part of a six minute video developed by different studios and produced by lalivingston. Our part explains the process cycle water goes through in La Comunidad de Madrid, from collection through to purification.
Art direction, Design, 3D & Motion graphics
Music: Claudio Bonaldi
Additional 3D modeling & texturing: Rafael Carmona - behance.net/carmona
binalogue.com# vimeo.com/17891444 Uploaded 143K Plays 2,960 Likes 62 Comments
The film follows the journey of "You" (the main character), a 3rd-tier technical writer who dreams of one day being a product designer. Working after hours, he creates a fantastic new product. When he presents his product to his employers, they inform him that it's up to him to create an advertising campaign for the product - an advertising campaign that must be animated. This poses a problem for "you" - he knows very little about animation, and is instantly filled with doubts, and thus his future hangs in the balance. This is where our friendly narrator steps in, to guide "you" through the process of making an animated film. Step by step, our hero's anxiety and doubts are put to rest, and in the end, he is triumphant!
The Story of Animation came about as a solution to a problem: The Animation Workshop, an animation school in Viborg, Denmark, had been graduating a great number of incredibly qualified animators, animation producers, and CG artists over the past 10 years. These artists had been forming small companies and beginning to produce fantastic work. The problem was not with the studios, or the quality of work they were producing, but rather with the clients: Most of them seemed to believe that animation was a simple, uncomplicated process, and were often disappointed to learn that there were very specific stages in the animation process that required their participation (and finances). It's almost as if they believed that creating animation was as simple as pitching an idea, and then sitting back while a couple of animators with pencil and paper goofed off, told jokes, and drank copious amounts of coffee until "wallah"! the animation was finished! Furthermore, they seemed to think that there would be no difference in cost between an animated film created in flash, 2D, stop motion, cut-out, motion graphics, or fully rendered Pixar-style 3D animation! At the time Morten Thorning, Director of the Animation Workshop approached me with the idea for the film, I was experiencing similar problems with a client in Copenhagen. In fact, I'd just spent several days creating a presentation about the benefits of using animation for an environmental messaging campaign. I was tasked with convincing a panel of scientists, sociologists, environmental activists, and architects how animation could be used to create positive, engaging, and entertaining content for environmental action messaging - no small feat!
After talking things over with Morten, it was decided that I would write and direct the project, which would be produced by Claus Toksvig of The Animation Hub, and animated at Tumblehead Studios. Tumblehead, led by Magnus Moller, did an amazing job on the film, assembling a team of character designers, animators, storyboard artists, and background artists (all graduates or current students of the Animation Workshop). Tumblehead saw the entire process through, from concept to post-production. The narrator was voiced by the awesome Richard Spiegel, and the sound design and score created by Mark Menza, whose many credits include sound designer and composer for "The Jimmy Neutron Show". Additional support was provided by Thomas Ahlmark (a veteran of many Animation Workshop productions).# vimeo.com/37445157 Uploaded 110K Plays 3,099 Likes 115 Comments
Commissioned by: Buro Knapzak / Client: Freeband / Year: 2009
My role: design and direction
Freeband Communication and IIPIC share a vision of the future: a world in which information and communication technology render one's surroundings into a thinking and caring environment.
The results of the Freeband Communication research program should be visualized in a compelling film. I approached the material using infographics to explain the vast quantities of data. To create a relationship with the continuing technology the film starts with a minimalist introduction in a narrow color spectrum and gradually transitioned to an abundant, multicolored world.
- Published in IdN issue IdN Video v18n4
- Silver W3 Award
- Webby Award Official Honorree
- FWA video of the day (31.10.08)
- Featured in Stash 51, CG Times Vol. 08, Creatie# vimeo.com/7459305 Uploaded 75.4K Plays 1,340 Likes 22 Comments